In today’s technology-oriented world, almost everything is driven by technology. Companies and organizations constantly compete with each other when it comes to using advanced technologies to generate more leads and boost sales. Connecting with the clients not only at the right time but also at the right place lies at the core of every marketing strategy. It is clear that most people spend a considerable amount of time online on social media or, simply, browsing the internet; hence businesses across the globe are ensuring that they increase their online visibility as well. This is where digital marketing comes into the picture.