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C.T. Pundole & Sons

SEO | Performance Marketing | Content | E-Commerce Development

C.T. Pundole & Sons is recognized as the oldest authorized luxury watch retailer in India. C.T. Pundole has an unmatched legacy of 110 years in the city of Pune and has scaled from one store to fourteen during this time.

The Target Market

Target areas are Pune, India

Objective

CT Pundole and Sons approached us with an objective:

  • Increase rankings and visibility in India and targeted city to drive leads and traffic.

Challenges Faced

While C.T. Pundole & Sons has always enjoyed the benefits of walk-in clients, with time, it found a need to get an online store up and running to keep up with the trend. C.T. Pundole & Sons has always focused on building a long-standing service relationship rather than simply selling a product. To maintain this spirit in their online presence was an important requirement.

ctpundole
Before Start the project – January to March 2020
Grocare
Jan, Feb, March 2020

Need a content refresh? Maybe a new website? Need to sprinkle it with SEO? Contact us today!

Enayble’s Solution

Content

While we spoke with the leadership team of C.T. Pundole & Sons, we understood their emphasis on maintaining the same service relationship with their customers. With the help of our in-house content team, we have created website content and blog posts around their values and products to remain in sync with and showcase what their brand stands for.

ctpundole
ctpundole
E-Commerce Development

An important area for C.T. Pundole & Sons was e-commerce development. They realized the importance of having an online presence and we helped them capitalize on it by creating a user-friendly e-commerce website. Their website possesses numerous filters, such as dial shape, strap material, and case material, among others, which is the correct structure for a high-ranking e-commerce website.

SEO

To improve search result ranking, we developed a customized SEO marketing strategy for C.T. Pundole & Sons. To begin with, we conducted an advanced SEO audit on their website and researched the keywords that their target audience uses. We then combined those keywords with the content we develop for their website and blog to rank higher in search results.

ctpundole
ctpundole
Comparative Results

Comparative studies from the months of March, April, and May 2020, to February, March, and April 2021, show the following results. ̴3X Increase in pageviews (i.e. 285.98%) 540.37% Increase in number of new users

Need a content refresh? Maybe a new website? Need to sprinkle it with SEO? Contact us today!

Improvements in Keyword Rankings

Rankings improved by nearly 200% to reach the top 10 rankings for organic search results

Grocare.com
Keywords Google Initial Rankings
Jan 2020
Google Rankings
April 2021
Luxury watches in pune NA 2
Breitling watch price in Pune NA 6
Rolex watches pune NA 3
Rolex watches price in pune NA 4
Tag Heuer watch showroom in pune NA 8
Watches for men in pune NA 8

Traffic Improvement:

C.T. Pundole & Sons has seen a dramatic increase in traffic within one year from diversified sources.

Improvement in Traffic Source
Grocare
Jan, Feb, March 2020

VS.

Grocare
Jan, Feb, March 2021
Improvement by Country
Grocare
Jan, Feb, March 2020

VS.

Grocare
Jan, Feb, March 2021
After One Year – January to March 2021
Grocare
Jan, Feb, March 2021

Tools We Leverage

Enayble places a strong focus on transparent reporting to retain the trust of its clients. Other than using tools to understand and study metrics, we also use the results from tools, such as Google Analytics, Google Ads, Google Search Console and Adroll to demonstrate our rate of success to our clients. At Enayble, we leverage the capabilities these tools provide to keep improving our outcomes and satisfying clients

google-analytics
google-analytics

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