A paid media audit is an important step in Enayble’s process. Enayble’s team performs a holistic review of each of your previous metrics and campaigns to attain a greater understanding of your business’s current paid media strategy. We take into consideration factors such as missed opportunities, account structure, wasted spend, ad copy, platforms, keyword analysis, and match types, among others. Enayble uses these findings to create a customized strategic plan that helps grow your business by increasing the overall effectiveness of your paid media campaigns.
Enayble’s team is experienced and equipped to run paid advertisement campaigns on every major platform such as Facebook, Instagram, YouTube, Twitter, LinkedIn, Google Display Network (i.e. a group of sites where your Google ads appear), Google, and Bing, among others. Our team possesses a variety of tools for targeting that makes your ads eligible for a wide range of placements. We reach your customers, regardless of where they may be!
The method by which you pay for your website to be present in advertising sections of related results pages of search engines is known as paid search advertising. This section is generally the top of a results page, which makes it obvious for user’s eyes to land on your website first. The ad’s relevance to the searcher’s term, combined with a high bid, increases the chance of your ad appearing in search results.
A Google shopping campaign is the shopping of ads. These advertisements comprise rich information about products, such as price, merchant name, and product image, and also include data attributes from the product information submitted by you in the data feed of the Merchant Center. Utilizing these ads and information allows you to rank higher for specific search terms within the Google Shopping Network. Google shopping campaigns allow you to improve results by choosing specific products to bid on.
The techniques that draw visitors back to your website and encourage conversion are known as remarketing. This is made possible by displaying ads to targeted individuals who have landed on your website or app previously. Remarketing campaigns provide additional reports and settings that are specifically designed to target previous visitors. These ads are generally dynamic and customizable, which allows you to feature the product/ service that the visitor was viewing the previous time.
Programmatic advertising can be defined as the automated purchasing and selling of online ad placements. This increases the efficiency of transactions as it makes use of data to make purchasing or selling decisions. Although programmatic advertising does most of the work as it streamlines processes and consolidates your digital efforts, it cannot be set up and forgotten. Enayble monitors results and makes the changes that are necessary to improve and reach business goals faster.
Display advertising is a form of paid media that comes in various forms and sizes. These advertisements appear on different websites that are relevant to your service/ product, which is different from search ads that only appear on the results pages of search engines.
Enayble places a strong focus on customization so as to provide top notch results for each client. Every business is unique and has different goals. We can only provide a specific number once we review your current paid media strategies through our
FREE paid media audit. Get in touch with us today to claim your free paid media audit and we’ll provide a detailed report with strategies, opportunities, and an estimate for your project.
