Home > Case Studies > Grocare®

Grocare®

SEO | Performance Marketing | Content | E-Commerce Development

Grocare® is a fast-growing name in the Ayurvedic products market. It aims to transform the health of its customers through natural sources. Grocare reached out to us to improve their online presence to attract more and quality leads and to improve online sales.

The Target Market

Target areas are the U.S.A., Europe, Africa, Middle East and Australia for the Grocare.com

Objective

Grocare approached us with an objective:

  • Increase rankings and visibility in the U.S.A. and other country to drive leads and traffic.

Challenges Faced

Grocare has been an established Ayurvedic brand since the 1950s and has been successfully conducting business operations ever since. With the advent of e-commerce and the ability to sell directly to your customer through the internet, Grocare knew they had to leverage this sales channel to further grow as a brand and improve their presence in the market.

The challenge was to deliver top 10 rankings for as many US cities and India

Grocare
Before Start the project – January to March 2020
Grocare
Jan, Feb, March 2020

Need a content refresh? Maybe a new website? Need to sprinkle it with SEO? Contact us today!

Enayble’s Solution

SEO

We worked with Grocare’s leadership team to understand their requirements and provided feasible solutions for each problem. We carried out in-depth SEO research and created a website that focuses on each page ranking high in search results and made their pages engaging enough to capture the attention of readers and potential customers.

Grocare
Grocare
Content

To boost our SEO strategy for Grocare, with the help of our in-house content team, we developed unique blog posts, website content and product descriptions to drive sales and grow their customer base. We spent time understanding Grocare’s business model and focused on areas where we can optimize certain aspects to improve metrics and conversion rates. Upon understanding what Grocare required, we integrated keywords into engaging content to drive qualified leads to their webpages.

Performance Marketing

While we spoke with Grocare we also understood their need for quick results in the initial stages. Since SEO and content does take a while to show a significant impact, we suggested performance marketing. In performance marketing, Enayble helped Grocare with Google ads and Facebook ads that are designed to reach their target audience, which was selected based on our research and preset criteria.

Grocare
Grocare
E-Commerce Development

Another important part of our solution for Grocare was to develop an e-commerce front for online sales to reach Grocare’s customers directly. Considering the various products Grocare currently has and keeping in mind that this list will most likely increase in the future, we began with e-commerce development with the help of Shopify. The Grocare website now houses a dedicated landing page for each product, with product descriptions, medical benefits of products, key ingredients, and other characteristics to give their customers a holistic understanding of the product they purchase.

Comparative Results

Comparative studies from the months of January, February, and March 2020, to January, February, and March 2021, show the following results. ̴100% increase in pageviews (i.e. 98.8%) 117% increase in number of new users

Grocare

Need a content refresh? Maybe a new website? Need to sprinkle it with SEO? Contact us today!

Improvements in Keyword Rankings

Rankings improved by nearly 200% to reach the top 10 rankings for organic search results

Grocare.com
Keywords Google Initial Rankings
Jan 2020
Google Rankings
April 2021
Hiatal Hernia Treatment Without Surgery NA 4
Hiatal Hernia Ayurvedic Treatment NA 8
IBS Medication Kit NA 4
Xembran For H Pylori NA 2
Acidim Tablets NA 1
Activiz Tablets NA 1
In.grocare.com
Keywords Google Initial Rankings
Jan 2020
Google Rankings
April 2021
Medication For liver rejuvenator NA 5
PCOS treatment natural Kit NA 5
Varicocele natural cure kit NA 8
Gastritis tablets in India NA 10

Traffic Improvement:

Grocare has seen a dramatic increase in traffic within one year from diversified sources.

Improvement in Traffic Source
Grocare
Jan, Feb, March 2020

VS.

Grocare
Jan, Feb, March 2021
Improvement by Country
Grocare
Jan, Feb, March 2020

VS.

Grocare
Jan, Feb, March 2021
After One Year – January to March 2021
Grocare
Jan, Feb, March 2021

Tools We Leverage

Enayble places a strong focus on transparent reporting to retain the trust of its clients. Other than using tools to understand and study metrics, we also use the results from tools, such as Google Analytics, Google Ads, Ahrefs, AdRoll and Google Search Console to demonstrate our rate of success to our clients. At Enayble, we leverage the capabilities these tools provide to keep improving our outcomes and satisfying clients.

google-analytics
google-analytics
google-analytics
google-analytics

Lets Talk About Your Project

You’ll surely get to us know better, but when we collaborate we ensure it is all about you.

8 + 6 =